Today the social media is the main focal point to advertisement because it becomes a crowd of users nowadays. Now, at the same time, there are many entrepreneurs as well as businesses in India are uncertain about advertising on the social networking since they do not have a grip on how much it might cost.
So let us discuss in brief that how to promote and advertise our Idea or Business and how much cost will incur to do that? The cost depends on our requirements and objectives.
First of all, if we want to promote our business through social media then we have to plan the budget for advertisement. So, When we start advertising on social channels, we have the option to choose daily or lifetime budget plans, along with the total amount we want to spend.
For most ads, the minimum amount we can spend per day ranges from $1 to $5, though we may need to spend more based on what we optimise for. In our budget we can consider some following points:
1) The type of bidding we choose i.e. Cost per Click (CPC) or Cost per Impression (CPI).
2) The audiences we target (a broad audience vs. an audience with very specific interests, behaviours and demographics)
3) And many other factors will determine how many people see or click on our ad within our budget.
So now come to the most important factor that the media we choose for advertising. This plays very important and crucial role. Now let’s see how much does it costs to advertise on different trending social media platforms.
Facebook is the most preferred destination for advertisers to promote the brands across social especially for e-commerce and retail. When we create an ad, we get an option to enter the amount we want to spend or the amount we are willing to pay based on what we want Cost-per-Impressions (CPC) or Click Through Rate (CTR). To find out how our budget, targeting, bid and more may affect the number of people was able to reach, try Boost Post. Choose our targeting preferences, pick a budget and look at estimated people reached to see how many people our ad could potentially reach within the budget and targeting preferences we’ve set. We can click Cancel if we don’t want to move forward with the boost.
Twitter Ads are an auction based system, so our budget and bid determine the price of our campaign. Well, Twitter offers three types of advertising options – promoted tweets, promoted accounts and promoted trends. The first two cost between $.50 – $4.00 per engagement and promoted trends will cost us $200,000 per day.
LinkedIn provides advertising for professional B2B. Most businesses understand that LinkedIn is a great resource for hiring and finding work. LinkedIn is the world’s largest business networking website and one of the best ways to reach over 150 million engaged professionals. LinkedIn allows us to choose our audience based on industry, seniority, job function, company size, geography, the number of connections, gender or LinkedIn groups. We can use LinkedIn ads for as little as $50.
Youtube is the very friendly platform to spread our advertisement because it doesn’t charge money based on a number of views we have. It charges money based on people’s engagement with the ad. Engagement here means clicking or watching an ad for more than 30 seconds. YouTube Advertising is managed in the Ad-words and AdMob platforms. Ad-words is used for websites and AdMob integrated into Mobile application (Apps). Advertisers choose ads on a Cost Per Click (CPC), it will charge for $3, or Cost Per View (CPV) model when an advertiser pays money based on views.
So in nutshell, to earn lots of money from our business by paying some amount of money on advertisement to buy views is not a bad idea.
Let’s try it now.